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About Us

Sales Compensation Consulting & Incentive Plan Expertise

With over 25 years of experience in sales compensation design and management, we understand the challenges businesses face when building effective compensation structures for salespeople. Our data-driven approach ensures your sales compensation plans are aligned with your sales strategy and industry best practices.

Whether you’re a startup or an established enterprise, we deliver customized sales incentive plans that help you attract top talent, retain high-performing sales professionals, and drive revenue growth.

Greg Blysniuk | Principal Consultant

Greg is a skilled sales compensation consultant with over 25 years of experience working across diverse industries in Canada, the United States, and Europe. He has designed and managed sales compensation structures and incentive plans for both B2B and B2C organizations—translating strategy into measurable results.

With a background spanning human resources, finance, sales & marketing, and incentive compensation software, Greg bridges strategy and execution to deliver sales compensation plans that motivate teams and drive long-term business success.

Here's what our clients have to say:

Greg’s approach was both strategic and practical. He helped us cut through the complexity and build a plan that our sales team could understand and rally behind. The feedback from our reps has been overwhelmingly positive, and we’re already seeing stronger performance and engagement.
CASE STUDY: "From Complexity to Clarity: Transforming Sales Compensation to Drive Performance"
The new design gave us the ability to evolve sales compensation metrics and weighting during the transition period. This gave us confidence – we could support our team while still pushing for growth. It was the right balance.
CASE STUDY: "Designing for Change: A Flexible Sales Compensation Strategy That Delivered Growth"
The new framework gave our Reps purpose and clarity. They understood how they contributed to the business, and it showed in their performance and attitude.
CASE STUDY: "Aligning Incentives with Service Strategy: A Customer Care Transformation"